Many people have pleasant memories of their parent's reading to them when they were a kids, especially bedtime stories. Pass on your bedtime stories to your children as well as keeping the books in your child's room so they get used to the idea of reading books, and getting educated all the time..
As kids, children always get used to their surro
The only role model in your child's life is you, therefore you have to set up an example for your child and support them in reading and education. Children always look at their parents and want to be like them, 99% of the time children would mimic their parents and try to be like their folks. In order for you to teach your kids to love reading and learning, you have to teach them because it is up to you to show your kids how you would enjoy reading and kids would look up to you. Let your children see that you enjoy reading and show them that you are reading most of your time. Then, your kids would read too and show you how grown up they have became.
Once your kids started to understand the meaning of what they are reading, you should allow them to choose their own books to read. Let your children choose what they like to read. Give them a chance to choose for themselves.
By letting your kids choose the books that they want to read, they will be happy reading those books and they will learn more and more.